What is Keyword Density?
Keyword density is the percentage of times a keyword appears compared to the total word count. For example, if a keyword appears 5 times in a 100-word article, the density is 5%. While important for SEO, keyword density should feel natural to readers.
Ideal Keyword Density
Most SEO experts recommend keeping keyword density between 1-3%. Higher densities risk keyword stuffing penalties, while too low may miss ranking opportunities. Focus on natural usage and semantic variations rather than exact percentages.
Beyond Keyword Density
- Use semantic keywords and synonyms to avoid repetition
- Focus on user intent and content quality over metrics
- Include keywords in titles, headers, and meta descriptions
- Write for humans first, optimize for search engines second